Table of Contents
Quick Summary: We respect your privacy. We collect only what's necessary to provide our services, never sell your data, and give you full control over your information.
1. Introduction
Welcome to Futureex.ai. We're committed to protecting your privacy and being transparent about how we handle your data. This Privacy Policy explains what information we collect, why we collect it, and how you can manage your data.
By using Futureex.ai, you agree to the practices described in this policy. If you don't agree, please don't use our services.
2. Information We Collect
2.1 Information You Provide Directly
When you sign up and use our platform, you give us:
- Account Information: Name, email, phone number, business details
- Business Data: Product listings, inventory, pricing, order details
- Customer Data: Customer names, contact info, order history (for your business operations)
- Payment Information: Billing address (payment card details are processed securely by our partners and not stored by us)
- Communications: Support messages, feedback, survey responses
2.2 Information Collected Automatically
When you use our platform, we automatically collect:
- Usage Data: Features you use, pages visited, actions taken, time spent
- Device Information: IP address, browser type, operating system, device identifiers
- Location Data: Approximate location based on IP address
- Performance Data: Error reports, loading times, system diagnostics
2.3 Information from Third Parties
We receive data from:
- WhatsApp Business API: Messages, media, customer interactions
- Instagram Business API: Direct messages, profile interactions
- Payment Providers: Transaction status, payment confirmations (Razorpay, Stripe)
- Google Services: Profile information if you sign in with Google
3. How We Use Your Information
We use your data to:
3.1 Provide Our Services
- Create and manage your account
- Process orders and payments
- Enable WhatsApp and Instagram commerce features
- Manage your inventory and product catalog
- Generate invoices and reports
3.2 Improve and Develop
- Analyze usage patterns to improve features
- Develop new products and services
- Conduct research and analytics
- Test new features and functionality
3.3 Communicate with You
- Send transactional emails (order confirmations, password resets)
- Provide customer support
- Send product updates and feature announcements
- Send marketing communications (only if you opt in)
3.4 Security and Compliance
- Prevent fraud and abuse
- Ensure platform security
- Comply with legal obligations
- Enforce our Terms of Service
4. How We Share Your Information
We never sell your personal data. We only share it with trusted partners who help us provide our services, and only to the extent necessary.
4.1 Service Providers
We share data with companies that help us operate:
- Cloud Hosting: Google Cloud Platform, Firebase
- Payment Processing: Razorpay, Stripe
- Communication: SendGrid (emails), Twilio (SMS)
- Analytics: Microsoft Clarity, Google Analytics
- Customer Support: Intercom or similar tools
4.2 Business Partners
To enable integrations, we share limited data with:
- Meta (for WhatsApp and Instagram features)
- Google (for sign-in and maps)
4.3 Legal Requirements
We may disclose your information if required by law, court order, or to:
- Comply with legal processes
- Protect our rights and property
- Prevent fraud or security threats
- Protect user safety
4.4 Business Transfers
If we're acquired or merged with another company, your information may be transferred as part of that transaction. We'll notify you before this happens.
5. How We Protect Your Data
We take security seriously and implement industry-standard measures:
- Encryption: All data is encrypted in transit (TLS 1.3) and at rest (AES-256)
- Access Controls: Role-based access, multi-factor authentication for team accounts
- Regular Audits: Security assessments and penetration testing
- Secure Infrastructure: ISO 27001-certified cloud providers
- Data Backups: Regular encrypted backups for disaster recovery
- Employee Training: Our team is trained on data protection best practices
Important: While we implement strong security measures, no system is 100% secure. Please use a strong, unique password and enable two-factor authentication.
6. Your Rights and Choices
You have control over your data. You can:
6.1 Access Your Data
Request a copy of all personal data we have about you. Go to Settings → Privacy → Download My Data.
6.2 Correct Your Data
Update inaccurate or incomplete information anytime in your account settings.
6.3 Delete Your Data
Request deletion of your account and data. Note that we may retain certain information for legal compliance.
6.4 Export Your Data
Download your business data (products, orders, customers) in CSV or JSON format.
6.5 Opt-Out of Marketing
Unsubscribe from marketing emails using the link at the bottom of any email, or adjust preferences in your account.
6.6 Withdraw Consent
If we process your data based on consent, you can withdraw it anytime.
To exercise these rights, contact us at privacy@futureex.ai
7. Cookies and Tracking Technologies
7.1 What We Use
We use cookies and similar technologies to:
- Essential Cookies: Keep you logged in, remember your preferences (required for basic functionality)
- Analytics Cookies: Understand how you use our platform (Microsoft Clarity, Google Analytics)
- Performance Cookies: Monitor system performance and identify issues
7.2 Your Cookie Choices
You can control cookies through your browser settings. Blocking essential cookies may affect platform functionality. You can manage analytics cookies in Settings → Privacy → Cookie Preferences.
8. Data Retention
We retain your data for different periods depending on its purpose:
- Active Accounts: As long as your account is active
- Closed Accounts: 30 days after account closure (for recovery), then permanently deleted
- Financial Records: 7 years for tax and legal compliance
- Analytics Data: Aggregated and anonymized data retained indefinitely for product improvement
9. International Data Transfers
Your data may be processed in countries outside India. We ensure appropriate safeguards through:
- Standard contractual clauses approved by regulatory authorities
- Adequacy decisions (for countries with equivalent data protection)
- Privacy Shield framework (where applicable)
10. Children's Privacy
Our services are not intended for anyone under 18. We don't knowingly collect data from children. If you believe we've collected data from a child, contact us immediately at privacy@futureex.ai.
11. GDPR Compliance (EU Users)
If you're in the European Union, you have additional rights under GDPR:
- Right to lodge a complaint with your data protection authority
- Right to restrict processing in certain situations
- Right to data portability
- Right to object to automated decision-making
Our legal basis for processing your data is typically performance of contract, legal obligation, or legitimate interests.
12. Changes to This Policy
We may update this Privacy Policy from time to time. We'll notify you of significant changes via email or a notice on our platform. The "Last Updated" date at the top shows when the policy was last revised.
13. Contact Us
Questions about this Privacy Policy or your data? Reach out to us:
- Privacy Team: privacy@futureex.ai
- Data Protection Officer: dpo@futureex.ai
- General Support: support@futureex.ai
By using Futureex.ai, you acknowledge that you've read and understood this Privacy Policy.